Based in the UK, the Byrne Partnership has been providing training and consultancy to media organisations locally and internationally since 1990. The consultancy arm of the business is active in the selection and purchase of media, research into the effectiveness of client media partners and integrated media strategy development, while the group also runs internationally recognised training programmes that deliver in depth, practical commercial sales and management skills. An important part of the business ethic is demonstrated by the work carried out internationally in developing markets to bring solid commercial skills to those countries described as emerging or developing through training and consultancy.
Eamonn Byrne is Commercial Director and Managing Director at The Byrne Partnership.
Formerly deputy director general and business director of the World Association of Newspapers, WAN, now Paris-based WAN-IFRA, for seven years, Eamonn was responsible for research, business and content strategy. In addition to his role of spearheading the MSQ programme, Eamonn is the strategy and business consultant to the Press Freedom and Media Development Board of WAN-IFRA and a regular keynote speaker at major international events on newspaper and multimedia strategy.
Jackie Ventom is Director of Training at The Byrne Partnership.
Jackie has 20 years experience running advertising sales, training and operations departments for market leading regional and national publishers and independent television (ITV). She is a nationally qualified Management Trainer and is accredited by the ILM (Institute of Leadership and Management) and the C.I.P.D. (Chartered Institute of Personnel and Development).
Both Jackie and Eamonn have bought and sold media and have extensive experience of the advertising business - between them having held every sales position in the regional newspaper advertising business ranging from sales executive to ad director. The Byrne Partnership established the UK accredited “Media Skills Qualification” for publishers in association with the Newspaper Society in 2001. The programme is endorsed by WAN-IFRA, The Institute of Practitioners in Advertising (The UK Advertising Agency Association) and the Newspaper Society. Representing over 23,000 newspapers worldwide, WAN-IFRA is responsible for press freedom and the commercial development of newspapers.