Exploiting Niche Revenue Opportunities

Programme Objective:

Participants will be able to develop a range of defined non core revenue streams.

Programme Learning Outcomes:

  • I can explain the differences between sponsorship and advertising.
  • I can explain to a customer the benefits of sponsorship compared with advertising.
  • I can develop a total sponsorship package for a given business.
  • I can identify potential Co-opportunities.
  • I can sell the concept of co-op advertising to a direct client
  • I can develop a Co-op proposal for presentation to suppliers.
  • I can accurately and comprehensively administer co- op advertising.
  • I can comprehensively plan, coordinate and manage an individual or team sold feature.
  • I can prepare a business proposal, including an accurate P&L, for a supplement or niche publication.

Prior Learning /Competencies Required by Participants:

There is a recommended Pre Programme Assignment for this topic. The brief and instructions for this is included within the resources provided.

Programme Resources

Session Plan

Slides with complete Trainers Notes

Exercises with instructions for use

*DEVELOPING NICHE REVENUE OPPORTUNITIES has been developed for use  with print and online products.

If you would like a similar Programme for use with a different media channel please contact us.

The Byrne Partnership is a limited company registered in Scotland. Registered Number: 132021.