Multi Media Masterclass
Participants will be able to prepare and present a bespoke sales proposal which integrates a range of media /communication channels to deliver agreed customer objectives
Programme Learning Outcomes:
- I can explain the reasons an integrated multi media campaign is more effective than use of a single medium.
- I can explain the strengths, weaknesses and uses of all key media.
- I can select the likely advertising objectives for any given customer.
- I can match the customer's likely advertising objectives with the media best able to deliver them.
- I can select where appropriate, non traditional communication opportunities to add value and stand out within an integrated multi media campaign.
- I can demonstrate the incremental benefits of a bespoke multi media solution over existing advertising activity.
- I can prepare and present a (3 month) integrated multi media schedule to include audience delivery, cost, and value by product.
- I can aggregate print and online audiences to produce and present multi media campaign value (CPT).
- I can present an integrated multi media proposal to an advertiser..
Prior Learning /Competencies Required by Participants:
Participants should have attended, or be able to demonstrate the competencies defined for Selling the Print / Digital Combination
Slides with complete Trainers Notes
Exercises with instructions for use