Ad Design Essentials

Programme Objective:

To enable participants to design effective ads for print and online and to advise customers on deadlines, copy delivery and legal aspects of copy content.

Programme Learning Outcomes:

I can explain what the key components of a newspaper advertisement are and how they work
I can explain to an advertiser the reasons an ad designed in a particular way will work
I can explain the value of colour in a newspaper advertisement
I can write attention grabbing headlines
I can write copy that sells
I can explain to an advertiser what online ad formats are available and what they will achieve for their business
I can design a banner, button or skyscraper ad
I know what legal areas to look out for when agreeing advertising copy
I know when I need to confirm with an advertiser that they understand and are complying with, the law as it relates to the content of their advertisement.
I know what action to take when I see something that I believe may be unacceptable in an advertisement
I can explain to an advertiser how to create and send complete advertisements to my organisation
I can explain the processes for creating ad copy for any style of ad that I sell, print or online
I can explain what the different deadlines and the reasons they exist