Adding and Demonstrating Value

Programme Objective:

Programme Learning Outcomes:

  • I can explain what a CPT or CPM measures
  • I can calculate a CPT or CPM for any given product, ad, campaign and audience metric
  • I can calculate the difference in value in CPT terms between advertising offers eg single insertion vs insertion cost on series, incremental premium position value
  • I recognise different ways in which I can ‘sell up’
  • I can explain the advantages of series over a single insertion to an advertiser
  • I can calculate series costs
  • I can identify premium positions on each of the newspaper products I sell
  • I can explain the advantages of a premium position over a standard position to an advertiser
  • I can explain what newspaper and newspaper / online packages are available in my area on the section I work on
  • I can explain to an advertiser the advantages of any given package over an insertion in any one title within the package
  • I can identify the best possible package available for an advertiser based on an understanding of their advertising needs

Prior Learning /Competencies Required by Participants:

None

Programme Resources

Session Plan

Slides with complete Trainers Notes

Exercises with instructions for use

*ADDING & DEMONSTRATING VALUE has been developed for use  with print and online products.

If you would like a similar Programme for use with a different media channel please contact us.

The Byrne Partnership is a limited company registered in Scotland. Registered Number: 132021.