Knowing the Customer

Programme Objective:

To extend participants' ability to identify and access useful relevant information about customers and prospects within their area of responsibility and use it to identify opportunities and contribute to their sales calls.

Programme Learning Outcomes:

  • I can identify what useful and relevant information I would like to have about existing customers and new business prospects and their markets.
  • I can source this information.
  • I can use this information to identify sales opportunities and strengthen and focus my sales calls.

Prior Learning /Competencies Required by Participants:

Programme Resources

Session Plan

Slides with complete Trainers Notes

Exercises with instructions for use

*KNOWING THE CUSTOMER  has been developed for use  with print and online products.

If you would like a similar Programme for use with a different media channel please contact us.

The Byrne Partnership is a limited company registered in Scotland. Registered Number: 132021.