Knowing Your Products

Programme Objective:

To consolidate and extend participants' knowledge of their products and organisation

Programme Learning Outcomes:

  • can describe the makeup of the distribution / circulation area of all the main titles published by my centre.
  • I can explain the distribution / circulation area of all other titles published by my centre.
  • I can explain to an advertiser what packages (print and multi media) are available in the area and what each one costs and delivers.
  • I can explain the page sizes, paginations, column widths and colour makeup for any title published by my centre.
  • I can explain to an advertiser our Recruitment specific products and services, how they work and what they deliver for them.
  • I can explain to an advertiser the editorial topics and how they are covered, and the key editorial contributors of each title published within my centre.
  • I can describe the products produced by other centres within my organisation which impact on and relate to  my centre and my area.
  • I can explain the key operational and strategic differences between my publishing centre and other centres within my organisation which impact on and relate to  my centre and my area.
  • I can explain the purpose and key functions of jobs within my publishing operation and how they relate to and impact on advertising.

Prior Learning /Competencies Required by Participants:

Participants should have attended, or be able to demonstrate the competencies defined for Essential Introductory Knowledge.

Programme Resources

Session Plan

Slides with complete Trainers Notes

Exercises with instructions for use

*KNOWING YOUR PRODUCTS has been developed for use  with print and online products.

If you would like a similar Programme for use with a different media channel please contact us.

The Byrne Partnership is a limited company registered in Scotland. Registered Number: 132021.